How to design winning experiments

To grow is to learn. And to learn is to experiment. But how do you do that effectively?

Growth = learning + optimization
Learning = experimentation + measurement
Optimization = selection x improvement

In this webinar, Thierry and Michel will discuss the structure for setting up experiments, a focussed brainstorming method, and a practical framework for prioritization- the key ingredients of successfully designing a winning experiment. With a focus on B2B universe, in particular marketplaces and SaaS businesses, they will teach how to brainstorm, design, and set up the most meaningful (and sustainable) experiments for growth.