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Follow Your Visitors’ Journey With Heatmaps

See how visitors browse your website - what catches their attention, and which elements distract them. Use these insights to build an experience that enables your visitors to convert.

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VWO insights website heatmaps

Top companies rely on VWO's behavior analytics platform

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Visualize user interactions

Heatmaps offer visual representations of how visitors interact with your website. From clicking elements to selecting an option from a modal box to browsing page content, a heatmap is a true representation of all visitor actions.

types of heatmaps

Dynamic heatmaps

Record visitor data on the live state of your website. Easily view behavior on elements like modal boxes, pages behind logins, and dynamic URLs. The navigation mode lets you browse different pages on your website while viewing the visitor data on each element of these pages.



Get real-time data on where visitors are clicking. Use the click data to find out key action points on your pages. And remove elements that distract the user.



Find out till what point most visitors are scrolling, and if they are missing out on anything important towards the end of the page. Use this insight to highlight key information and position it better basis how visitors navigate the page.


Click area

Select multiple areas on your page and compare the number of clicks between them.

Click Area Heatmaps

Element lists

Get click data for all the elements on your page by element ID/name (including hidden elements) to understand how much attention they are getting from users.

Element List Heatmaps

Zero down on the visitor behavior you want to focus on

Select a view of interest, and slice and dice behavioral data using your user attributes and customized segments. Then share findings with your colleagues to collaborate.

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Select the pages or specific sections of your website for which you want to see a particular behavior. Create views of these pages and then save these views for future reference.

You can also create views for segments targeted by behavior including:

  • Click on an element
  • Time spent on page
  • Page scroll %
  • Exit intent
  • Your own custom trigger
visitor segment icon

Visitor segments

Filter your heatmap report using complex and/or bracketing logic conditions or choose from VWO’s 20 predefined segments including:

  • New vs. returning visitors
  • Mobile, desktop, and tablet traffic
  • Browser
  • Geography
+17 More

Collaborate with your team to make data-backed decisions

Add observations

Had a unique insight based on visitor behavior? Add an observation and VWO will save your observation with the exact state of the heatmap where you noted the behavior.

Download and share

Download the exact state of a heatmap and share it with your colleagues to uncover more insights.

Always-on, real-time data

Be sure you never miss a single click. Your heatmaps continuously process loads of data at the backend to record and display behavioral data real-time.

Cross-platform tracking

Choose the device of your preference. You can view heatmaps for visitors by using a desktop, mobile, or tablet.

Experience VWO advantage beyond its powerful features

From robust data privacy to unobtrusive performance, from exceptional support to tailored optimization, VWO is your partner in enhancing user experience and optimization.

Gather insights while we secure your data

Our security-first approach honors your users’ right to data privacy and protection. Apart from being compliant with industry norms, we secure your data with enterprise-grade encryption, regular security audits, penetration testing, and data backups.

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Negligible performance impact

VWO’s asynchronous SmartCode, lightweight app SDKs, and geo-distributed servers ensure app or website performance.

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Best-in-class support

Prompt support for any query is one of the many reasons why we constantly hit the CSAT score of ~99%.

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Dedicated customer success manager

Scale your optimization efforts with a dedicated manager who is your constant companion from onboarding to success.

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On-demand consultation service

Get access to our in-house CRO specialists to help you define, design, and implement the right experience optimization strategy.

Drive your entire optimization program with VWO

Pair VWO Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.

Collaboratively build your optimization pipeline

Automatically collect all the observations made through VWO insights in a team-driven repository. Build a Kanban board workflow with observations to feed your testing and personalization campaings. Add team members without restrictions and run your optimization program like a breeze.

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Create and run data-backed experiments

Evolve your observations from insights into hypotheses you can actually test with our sophisticated experimentation platform . Manage the priority of your experimentation ideas with a robust ICE framework and deploy winning experiments for all your users.

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Personalize experiences for your visitors

Use behavior analytics to understand how each customer thinks and build meaningful experiences to connect with them better. With VWO Personalize, you can deliver highly individualized experiences to the right audience, at the right place, at the right time.

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Proven to improve business metrics

Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.

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Our customers love VWO Insights!!

Most customers purchase VWO Insights to gather data-driven insights for experience optimization. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in their own words.

Jenny Hughes
Loef Kleinmeijer
Lee Preston

Deliver great experiences.
Grow faster, starting today.

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All you Need to Know About Conversion Optimization Get the Guide