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How to Measure Personalization Success: The Key Metrics

How to Measure Personalization Success: The Key Metrics

Imagine yourself as a bike racer, working hard to win the next competition. You change…

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Ketan Pande

Ketan Pande

9 Min Read
Email Marketing 101: Optimizing For Higher Conversions

Email Marketing 101: Optimizing For Higher Conversions

Exceptionally popular among digital marketers, email marketing is an age-old strategy that still effectively helps…

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Nelly M.

Nelly M.

8 Min Read
What Is Click-Through Rate (CTR), How To Calculate It (Formula) and How Does It Compare to Conversion Rate

What Is Click-Through Rate (CTR), How To Calculate It (Formula) and How Does It Compare to Conversion Rate

Note: This is a guest article written by Malaika Nicholas, the content marketing strategist at…

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Malaika Nicholas

Malaika Nicholas

9 Min Read
Is Your Push Notification Delivery Rate Low? Learn Why

Is Your Push Notification Delivery Rate Low? Learn Why

Push notifications resonate with the speedy and real-time delivery of brand communications. They play an…

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Namraata B

Namraata B

3 Min Read

DOWNLOAD WEBSITE PERSONALIZATION FREE E-BOOK

FREE WEBSITE PERSONALIZATION KIT

All you Need to Know About Conversion Optimization Get the Guide