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Research & Design

x to 10x – Lessons from 10 years of MakeMyTrip’s growth

Duration: 45 minutes


Aakash Kumar

Aakash Kumar

VP User Experience

About The Session

If we say MakeMyTrip has been around since before smartphones became ubiquitous, it won’t be an exaggeration. Founded in 2000, MakeMyTrip is among the largest online travel companies in Asia. And Aakash has been there to see it scale massively in the last decade. 

In this fantastic session, we bring you an in-depth look at MakeMyTrip’s journey with user experience, growth and their secret to staying relevant in a highly competitive business. 

Tune in to learn more about:

  • MakeMyTrip’s user experience history, and how it has evolved over the last decade
  • The culture of experimentation at MakeMyTrip and some of their biggest hits and misses
  • User experience management during the pandemic

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